05 / 06 · SPEC CONCEPT
Zing
Smoky chilli chips · campaign films + landing page
Film, pack, flavour and texture in one loud, instantly recognizable campaign.
SOCIAL CAMPAIGN SYSTEM
One flavour.
Multiple formats.
The same bold pack, colour world and crunch translated into film and static imagery.
CAMPAIGN TO LANDING PAGE
From campaign to click.
The same colour, promise and product world continue into a focused desktop landing page.
